Welcome to the Right Start Awards 2026

We are thrilled to present a fab line-up of prizewinning new toys and baby products for 2026, all of them rigorously tested at home by parents and their children. This year has not been an easy one for anyone, and that includes our toymakers who have faced significant commercial pressures. It is a credit to the toy industry that it continues to find ways to delight our kids with innovative new products that stretch their developing learning skills and imagination, along with their sense of fun. Enjoy!