Welcome to the Right Start Awards 2024

Once upon a time, parents would gather their shopping bags (along with their credit cards) and head for town to do their annual Christmas shop. Now, we are more likely to make most, if not all, of our seasonal purchases online. Gift-buying at the hit of a button does make life so much easier. But what we do miss is the opportunity to explore the toys before we buy them – to evaluate them by holding them in our hands, touching them, examining them and even testing them out. That’s where the Right Start Awards comes in!

Every one of our award-winning products has been checked for longevity, durability, value, child appeal – even sustainability – so you can buy with confidence.