The Baby Show 2025
Published
The UK’s largest and best-loved pregnancy, baby and parenting event, The Baby Show, is coming to the Excel London. Taking place from Friday 7th until Sunday 9th March 2025, it is the ultimate one-stop shop for new and expectant parents keen to buy everything they need for their new arrivals, all in one place.
Visitors will be able to browse from over 350 brands – both large, and small boutique names, getting all the inspiration they’ll need for their new arrival. The UK’s best parenting brands will be showcasing their products including Stokke®, Tommee Tippee, Silver Cross, Mamas & Papas, MAM, Joie, Baby Planet, Maxi Cosi, Mama Bamboo, Cybex, Nuna, UppaBaby, iCandy and more! New and exciting brands such as Dad Bag, Sophie la giraffe, Cloud Twenty Seven, Little Craft & Co, sebamed UK will also be featured. Whether it’s a buggy, essential accessories, a car seat, baby food, feeding equipment, or baby and toddler clothing that’s needed, the show offers fantastic prices where visitors can try, compare, buy and save on products - all under one roof.
As well as the wonderful shopping opportunities, there is a Live Talks Stage* where the UK’s best pregnancy and parenting experts will be sharing their top tips to reassure any new parent about the things that matter most. These include: weaning experts, Annabel Karmel and Charlotte Stirling-Reed; sleep pros, Lucy Shrimpton, and Heidi Skudder; birth experts, Midwife Pip, Poppy Child, Midwife Marley, and the My Expert Midwife team. Other key topics include newborn feeding covered by Danielle Facey aka The Breastfeeding Mentor, Lydia Emmanuel-Desir and Midwife, Zoe Watson – and postnatal recovery tips from obstetrician, Dr Karen Joash and Dr Will Dooley. There will be the regular celebrity Q&A sessions hosted by Mum’s the Word! Podcast Queens, Georgia Jones and Kelsey Parker - and the hugely popular Dads panel featuring Simon Thomas, Lee Hinchcliffe, Aaron Dale and Alex-Lloyd Hunter.
Mallory Reynolds-Trout, Show Director at The Baby Show says: “Visting The Baby Show has become an essential step on your parenting journey. It can be incredibly daunting when you find out you’re expecting but you don’t really know what to buy but you know you need a lot! We are proud to have been running nearly quarter of a century and host the UK’s very best pregnancy and parenting brands who use the show to promote their businesses and give some great offers. We also celebrate smaller, boutique brands giving visitors the chance to see emerging companies with innovative ideas that could make their parenting experience a whole lot easier. We can’t wait to welcome a whole new generation of parents and parents-to-be through our doors.”
The hugely popular Buggy Testing Track will be returning, where parents to be can try out all the prams on a range of different terrains, while receiving expert advice from Project Baby, ensuring they purchase the right pushchair for their lifestyle.
The event ensures hassle-free shopping with a baby in tow, with a dedicated baby-changing area, for those planned (or unplanned!) changing stops, where visitors can sample complimentary nappies and wipes. There’s also The Baby Feeding Café, where parents can feed their baby, or visitors can indulge in a moment of calm at the Obaby Meditation Station.
Last year, nearly 26,000 visitors came to The Baby Show at the Excel and this year the team anticipate it to be even bigger.
Tickets are £30pp on-the-door or £18 in advance, and from January 6th, a Goody Bag Package, which includes two tickets and a Baby Show Goody Bag for just £39.98!
There are also a number of Tommee Tippee packages, where you can buy your tickets AND all your newborn essentials in advance so you can take advantage of some great offers. Visitors can also add on a Baby Show goody bag for only £6, worth over £75! For more information, visit www.thebabyshow.co.uk/excel.
